Packaging Design Studio — Europe & Global

Packaging that sells.

Minimal, intentional packaging systems that elevate brands and drive product perception at every touchpoint.

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The Studio

Strategy meets
craft.

Packaging by Jordy is a design studio focused on minimal, intentional packaging systems that elevate brands and improve product perception. We combine strategy, design, and visual storytelling to create packaging that sells.

We work with emerging and established brands worldwide — from direct-to-consumer startups to high-volume retail players — helping them stand out on the most competitive shelves on earth.

Founded by Jordy van Herwijnen, a European packaging designer working with global brands.

80+
Projects delivered
19+
Countries reached
Average sales lift
100%
Conversion focused

Our services

Every engagement is built around impact — measurable, visual, permanent.

01 Packaging Design Full-scope packaging design — from strategy and dieline creation to concept development and final print-ready files.
02 Packaging Strategy Competitive analysis, market positioning, and packaging architecture — all before a single pixel is placed.
03 E-Commerce Packaging Optimised packaging for DTC and Amazon brands — designed to stand out in feed, on shelf, and in-hand.
04 Brand Identity From a focused brand identity to a 30+ page brand book with full strategy — we build systems that scale.

The work

Minimal packaging systems for premium brands across spirits, food, and lifestyle.

FOUNDERS FINISHING SERIES SINGLE MALT WHISKEY EST. MMXXIV

Spirits · Label Design

Founders Finishing Series — Whiskey Label

NOMAD COFFEE CO. SINGLE ORIGIN · 250G

Food & Beverage · Coffee

Nomad Coffee — Packaging Design

COWMIT PROTEIN BAR 20G PROTEIN 3G SUGAR 215 KCAL

Sports Nutrition · Packaging

COWMIT — Protein Bar Packaging

The process

A rigorous four-step system built around results — not just aesthetics.

01

Discovery & Strategy

Deep-dive into your brand, audience, market position, and competitors. We define what success looks like before opening any design tool.

02

Concept Development

Two to three distinct creative directions, each grounded in strategy. Every direction has a rationale and a clear business case behind it.

03

Design & Refinement

Production-quality packaging artwork: dielines, mockups, and complete print specifications. Two rounds of revisions are always included.

04

Delivery & Support

Print-ready files in all required formats, printer liaison support, supplier recommendations, and a brand standards guide for long-term consistency.

"

Jordy completely nailed the brief. The COWMIT packaging stands out on shelf, communicates performance, and actually gets picked up. Our customers comment on the design every day — it's become part of our brand identity.

Ward van Zon — Founder, COWMIT Protein Bar

Design that
drives results.

We don't just make things look good.
We make them sell.

Conversion-First Thinking

Every creative decision is filtered through one question: will this make a customer pick it up, add it to their cart, and come back? Design ego stays at the door.

Global, US-Fluent

Based in Europe, built for the American market. We understand what resonates with US consumers, buyers, and retailers — and we design for it by default.

System Thinking

We don't design one SKU in isolation. We build scalable packaging systems that grow with your brand — from initial launch to a full product line.

Ready to start?

Let's build something
worth noticing.

Tell us about your brand and where you want to take it. We'll get back to you within 8 hours.